Why Is Coachella Held on Polo Fields?
Coachella is held on polo fields because the grounds in Indio, California, could accommodate something a conventional concert hall couldn’t: several stages on a single site, with room for people to move among them. Goldenvoice, the promoter behind the festival, had already used the Empire Polo Club for a Pearl Jam concert in the early 1990s. That show put the fields to work as a concert venue years before the first Coachella Valley Music and Arts Festival took place in October 1999. Polo explains what made the site appealing. The game needs broad stretches of closely maintained turf where riders can cover a lot of ground. At the Empire Polo Club, those stretches came without fixed rows of seats. As the regional tourism bureau’s account of the festival’s origins explains, the open grounds gave the promoter enough space to put multiple acts on at the same time. The same acreage that lets horses spread out gives concert organizers room to separate stages and leave space between the cro...